The 「DesignXcel」2018 faithfully extended the collaborative brand spirit from 2017. DCHK carried forward the programme comprising a three-day exhibition at DesignInspire 2018 in Hong Kong, two mini-exhibitions in Guangzhou and Macau, a digital directory to list the emerging local design talents, and a publication to storytelling the beauties of collaboration.「DesignXcel」 sets out to act as the perpetual intermediate platform to link the industrial sectors with emerging designers for co-creation projects. It took further to highlight the capability of Hong Kong to line up sophisticated collaborations between design talents, and the industrial entrepreneurs on the economic level. The partnership provided practical mutual support for the partners in the areas of industry expertise, technical advice, material supply, design concepts and innovations, offering a space for designers and companies to take opportunities. A cluster of collaborative cases with added values were packed with various design-related activities such as mini-exhibitions, workshops/seminars and guided tours. It has holistically upgraded the international image of design in Hong Kong and promoted the unique brand of “Designed by Hong Kong”.