There are plenty of examples where SMEs have successfully incorporated industrial design into their businesses. RDS project aims to sketch a design strategy for Hong Kong manufacturing SMEs and study the effective usage of design and its adoption at strategic level in the manufacturing sector. By understanding the 50 successful cases and using the tools, the local manufacturing SMEs grasp how to use design strategy to create comparative advantages they currently lack. Hong Kong manufacturing SMEs at the stage of ODM and OBM benefit by upgrading to OSM. The RDS project cover a research study and research report on 50 successful cases of using design strategy. A full-day dissemination conference during the Business of Design Week 2018 (December) were part of this project’s way to disseminate the research findings and create platform for invited parties to explore future collaborations. The findings and insights of research study published and shared at the launching ceremony of guidebook with the target audience.